Privacy Policy

Unreplaceable Advantage (“we,” “us,” or “our”) respects your privacy.

This Privacy Policy explains how we:

• Collect information
• Use information
• Store and protect information
• Share information

By using our platform, you agree to the practices described in this policy.

We collect the following types of information:

A. Personal Information

When you purchase or register, we may collect:

• Name
• Email address
• Phone number (if provided)
• Billing information (processed via third-party providers like Stripe)

B. Account & Platform Data

When you use the platform, we collect:

• Login activity
• IP address
• Device/browser information
• Course progress and completion data
• Activity within the Business Builder
• Interaction with AI tools (e.g., AIDEN)

C. User-Generated Content

We collect content you input, including:

• Responses to prompts
• Business ideas, strategies, and notes
• Inputs submitted to AI tools

D. Analytics & Usage Data

We may collect:

• Pages visited
• Time spent on platform
• Feature usage
• Interaction patterns

This may be collected using analytics tools (e.g., Google Analytics or similar technologies).

We use your information to:

• Provide access to the platform
• Deliver course content and tools
• Power AI features (including AIDEN)
• Personalize your experience
• Track progress and engagement
• Improve platform performance and features
• Provide support and respond to inquiries
• Process payments and manage transactions
• Prevent fraud, abuse, or misuse

SMS Communications

If you provide your phone number and opt in to receive text messages from us, we may use your phone number to send service-related, transactional, appointment, account, promotional, or customer-support text messages.

Message frequency may vary. Message and data rates may apply.

You may opt out at any time by replying STOP.

Because the platform includes AI tools:

• Inputs you provide may be processed to generate outputs
• Outputs are generated dynamically and may vary

We may use de-identified and aggregated data to:

• Improve AI performance
• Improve platform functionality
• Enhance user experience

We do NOT:

• Sell your personal data
• Intentionally expose your private data to other users

We may share information with:

A. Service Providers

We use trusted third-party providers to operate the platform, including:

• Payment processors (e.g., Stripe)
• Hosting and infrastructure providers
• Analytics tools
• Email and communication platforms

These providers only receive the information necessary to perform their services.

SMS/Text Messaging Data

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

Information sharing to subcontractors in support services, such as customer service, is permitted.

All other use case categories exclude text messaging originator opt-in data and consent. This information will not be shared with any third parties, excluding aggregators and providers of the text message services.

B. Legal Requirements

We may disclose information if required to:

• Comply with legal obligations
• Enforce our Terms
• Protect rights, safety, or property

C. Business Transfers

If our company is sold or transferred, your data may be included as part of that transaction.

We retain your information:

• As long as your account is active
• As needed to provide services
• As required for legal, accounting, or security purposes

We may retain limited data even after account closure where necessary.

We implement reasonable measures to protect your data, including:

• Secure systems and infrastructure
• Access controls
• Monitoring for unauthorized activity

However, no system is 100% secure, and we cannot guarantee absolute security.

Depending on your location, you may have the right to:

• Access your personal data
• Request correction of inaccurate data
• Request deletion of your data
• Object to certain uses of your data

To make a request, contact us via Course Support on the Support page, or via email at support@sirmitchellsorrells.com.

We may use cookies and similar technologies to:

• Improve user experience
• Track usage and performance
• Enable core platform functionality

You can manage cookie preferences through your browser settings.

The platform may contain links to third-party websites or tools.

We are not responsible for the privacy practices of those third parties.

This platform is not intended for individuals under 18.

We do not knowingly collect data from minors.

If you access the platform from outside the United States:

• Your data may be transferred and processed in the United States
• You consent to such transfer by using the platform

We may update this Privacy Policy at any time.

Updates will be posted on this page with a revised effective date.

For questions or requests: contact us via Course Support on the Support page, or via email at support@sirmitchellsorrells.com.