General admission
For guests and non-Commerce Club members
Reserve your seatOnly 25 seats available.

A hands-on, AI-powered business-building experience.
Lunch + refreshments included
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Real people. Real ideas. Real progress.
This isn't an AI seminar.
Bring your laptop, your expertise, your idea, or the business you're already building. You'll work alongside Sirmitchell and the Unreplaceable Advantage team to begin turning what you know into something people can actually buy.

You'll leave with
Walk away with real progress — a clearer offer, a stronger position, and a practical path to market.
Get clear on where you are, what you're trying to build, and what's standing between the two.
Work through your advantage, offer, ideal customer, positioning, and messaging — with AI working alongside you.
Begin connecting what you're building to the people who actually need it and identifying your path forward.
Only 25 seats available

Your instructor
Sirmitchell Sorrells is an AI strategist, business builder, and sales leader with more than 20 years of experience helping organizations and professionals turn strategy into measurable growth.
At Live Build, he's not simply presenting.
He's building alongside you.

When the build session ends, the experience doesn't.
Continue the afternoon in the Founders Lounge — where learning gives way to conversation, connection, and opportunity.
Lunch + refreshments
Included with your experience.
Founders Lounge
Stay for cocktails, light bites, and meaningful connections.


The Commerce Club is Atlanta's premier private business club, bringing together leaders, innovators, and changemakers in an elevated environment designed for meaningful connection.
Explore The Commerce Club
OCTOBER 1, 2026 - ATLANTA
A rare room. A focused group. A real opportunity to move your business forward.
General admission
For guests and non-Commerce Club members
Reserve your seatOnly 25 seats available.
Your seat includes